Short answer:
A Google Ads campaign costs at least 500-1,000 RON/month in ad spend plus 300-1,500 RON/month for management (the agency fee). Recommended minimum total: 800-1,500 RON/month for visible results.
Google Ads is the fastest way to bring in new clients online — but also the easiest way to waste money if it isn't managed properly. A poorly configured campaign can spend hundreds of RON on irrelevant clicks without a single sale.
The total cost of Google Ads has two distinct components: the ad budget (what you pay Google directly per click) and the management fee (what you pay the agency or specialist who runs the campaign). Mixing the two up is one of the most common misunderstandings.
Factors that affect the cost of a Google Ads campaign
Cost per click (CPC) in your industry: It varies enormously, from 0.20 RON for niche terms to 15-30 RON for competitive legal, financial, or medical services. The average CPC on Google in Romania is 1-3 RON per click for standard B2C services.
Monthly budget: With 300 RON/month you can't get meaningful results. The practical minimum for a working Search campaign is 500-800 RON/month in ad spend. Competitive industries need 2,000-5,000 RON/month.
Ad Quality Score: A high Quality Score (8-10) cuts CPC by 20-50% compared to a poor score. A good specialist can significantly lower your cost per click without increasing the budget, by improving ad relevance and the landing page.
Campaign type: Search (text ads in Google results) is the most effective for purchase intent. Display (banners on websites) is cheaper per impression but converts less. Shopping (products in the SERP) is ideal for eCommerce.
Management fee: Professional agencies charge 15-25% of the ad budget or a fixed monthly fee of 300-1,500 RON. Rock-bottom fees (under 200 RON/month) usually signal superficial management — or none at all.
Ballpark pricing — Google Ads campaigns in 2026
Package
Ad budget/month
Management/month
Starter (local niches)
500 – 1,000 RON
300 – 500 RON
Business (medium competition)
1,000 – 3,000 RON
500 – 1,000 RON
Premium (high competition)
3,000 – 8,000 RON
1,000 – 2,000 RON
Enterprise
8,000+ RON
Negotiable / % of budget
Note: Prices are approximate and may vary depending on complexity, turnaround time, and provider. Request a custom quote for exact pricing.
What's included in the ProjectMedia price
At ProjectMedia, Google Ads management includes: keyword and target audience research, A/B-tested ad creation, continuous bid optimization, full conversion tracking setup, and monthly reporting with a clear ROI.
One crucial element we include in every Google Ads project: a dedicated landing page for each campaign. A good ad that sends traffic to the homepage loses 50-70% of its conversion potential. An optimized ad paired with a dedicated landing page is our standard.
Recommended service:
Explore ProjectMedia's Google Ads management packages and request a free audit of your current account.
Common mistakes when choosing a provider based on price
- Sending traffic to the homepage instead of a dedicated landing page — A homepage juggles ten different messages. A visitor from Google Ads who lands on the homepage gets confused and leaves. Every campaign needs its own landing page, with a single message and a single CTA.
- Ignoring negative keywords — Without a negative keyword list, Google Ads will show your ad for irrelevant searches. A campaign without negative keywords quickly burns through its budget on clicks that have no chance of converting.
- Stopping the campaign right after launch — The Google Ads algorithm has a 2-4 week learning period during which performance is suboptimal. Campaigns stopped too early never get the chance to reach peak performance — the budget for the first few weeks is partly an investment in automated optimization.
Next step:
Want a custom quote for a Google Ads campaign? Send us the details and you'll get a reply within 24 hours — office@projectmedia.ro
- > Contact ProjectMedia: office@projectmedia.ro | projectmedia.ro
Frequently asked questions about the cost of a Google Ads campaign
What is the recommended minimum Google Ads budget in Romania?
The practical minimum for visible results is 500-800 RON/month in ad spend plus a 300-500 RON management fee. Below these amounts, there isn't enough data to optimize effectively. In competitive industries (legal, financial, and medical services), the recommended minimum budget is 1,500-2,000 RON/month.
How long does it take to see results with Google Ads?
The first clicks and conversions come in on day one of the campaign. Peak performance is reached after 4-8 weeks, once Google's algorithm has learned which audience converts best and bids are optimized. The full first-month report is essential for making adjustments.
Can I manage Google Ads myself, without an agency?
Yes, anyone with a Google account can run Google Ads. But without experience, it's easy to waste your budget on overly broad keywords, poorly defined audiences, or ads with a low Quality Score. A specialist is worth the cost once your ad budget exceeds 1,000 RON/month.
What is Quality Score and why does it matter?
Quality Score is the rating (1-10) Google gives your ad based on the relevance of the keyword, the ad, and the landing page. A score of 8-10 cuts your CPC by 30-50% — meaning you get more clicks for the same budget. Improving Quality Score is one of the top priorities of a Google Ads specialist.
Next step:
Get new clients fast with a professionally managed Google Ads campaign. Contact ProjectMedia for a free audit of your account — office@projectmedia.ro
- > Contact ProjectMedia: office@projectmedia.ro | projectmedia.ro