Short answer:
A professional logo costs between 300 and 3,000 RON in Romania in 2026, depending on complexity, the designer's experience and what's included in the package. The market average for good-quality services: 600-1,500 RON.
Your logo is the most visible element of your brand — it appears on your website, business cards, invoices, ads, social media and packaging. A 300 RON investment in a poor-quality logo will show on every marketing piece you produce for years to come.
The logo design market in Romania is extremely fragmented: from automated platforms (Canva, Looka) to freelancers on Upwork to specialized branding agencies. Price doesn't always correlate with quality — this guide helps you make an informed choice.
Factors that affect the price of a professional logo
The designer's experience and portfolio: A designer with 10 years of experience and a portfolio of logos for well-known brands warrants a higher rate than a junior who's just starting out. Always check the portfolio — not the claimed experience.
What's included in the package: A complete logo includes 2-3 initial concept options, unlimited revisions until approval, final files in every format (AI, EPS, SVG, PNG, JPG), plus full-color, black-and-white and transparent versions. Cheap packages often deliver just a single JPG.
The research and strategy process: Quality logos start with understanding the business, the target audience and the competition. A design without research is a visual option — not a brand. Briefing and research add to the cost, but they deliver a logo that means something, not just one that looks nice.
Copyright: Check whether you get a full transfer of copyright. Some freelancers keep the rights — which can cause legal problems when you register the trademark or use the logo commercially on a larger scale.
Ballpark pricing for a professional logo in 2026
Service type
Estimated price
What's included
Automated platform (Canva/Looka)
0 – 150 RON
Generic template, limited rights, basic files
Junior freelancer
300 – 600 RON
1-2 concepts, limited revisions, JPG/PNG files
Senior freelancer / Small agency
600 – 1,500 RON
3+ concepts, research, extensive revisions, all formats, copyright transfer
Specialized branding agency
1,500 – 5,000 RON
Brand strategy, visual identity guidelines, full implementation
Note: Prices are approximate and may vary depending on complexity, turnaround time, and provider. Request a custom quote for exact pricing.
What's included in the ProjectMedia price
At ProjectMedia, logo design includes: a detailed briefing session, competitor and audience research, 3 distinct initial concepts, revisions until approval, delivery in every format you need (AI, EPS, SVG, PNG with a transparent background, black-and-white variants) and a full transfer of copyright.
Clients who have ProjectMedia build their website get the logo integrated directly into the site design, with responsive adaptations for different screen sizes — included in the web design package.
Recommended service:
Explore ProjectMedia's logo design and visual identity services.
Common mistakes when choosing a provider based on price
- Picking a logo from an automated platform for a serious brand — AI-generated or template-based logos aren't unique — others can use the exact same design. For a serious business, a unique logo designed specifically for your brand is a must.
- Not checking the copyright transfer — Some freelance designers don't include the transfer of rights in their price. Without a written transfer, you don't legally own the logo you're using. Clarify this before you sign the contract.
- Choosing a logo based on personal taste instead of brand effectiveness — A good logo isn't the one you like best — it's the one that communicates your brand values to your target audience most effectively. Test the options with a few people from your target audience, not just your family.
Next step:
Want a custom quote for a professional logo? Send us the details and get a reply within 24 hours — office@projectmedia.ro
- > Contact ProjectMedia: office@projectmedia.ro | projectmedia.ro
Frequently asked questions about the cost of a professional logo
Do I need to register my logo as a trademark with OSIM?
It's not mandatory, but it's recommended if your brand has commercial value and you want exclusive legal protection. Registering a trademark with OSIM (the Romanian State Office for Inventions and Trademarks) costs 250-400 RON for one class of goods/services and takes 4-6 months. Without registration, you can use the logo, but you have no legally guaranteed exclusive rights.
How long does it take to design a logo?
A well-executed logo takes 1-3 weeks from briefing to final delivery. The process includes: research (2-3 days), initial design (3-5 days), presentation and feedback (2-3 days), revisions (2-5 days), and finalizing and delivering the files (1-2 days). Rushing logo design usually leads to poor results.
Can I use a logo made in Canva for my business?
Legally, yes — Canva grants commercial licenses for the elements on its platform. The practical problem: dozens or hundreds of other businesses may be using the exact same visual elements. For a brand that aims to look professional and unique, a custom logo is a must.
What files should I receive when my logo is delivered?
The bare minimum: AI or EPS (vector, editable), SVG (vector, for the web), PNG with a transparent background (for the web and documents) and JPG (for email and basic printing). Optional: black-and-white versions and size variants (icon, banner, business card). Ask for the full list before you sign the contract.
Next step:
Build a strong brand with a professional logo from ProjectMedia. Request a quote at office@projectmedia.ro
- > Contact ProjectMedia: office@projectmedia.ro | projectmedia.ro