Short answer:
A Shopify website costs between 2,500 and 8,000 RON for development in Romania in 2026, plus a 29-299 USD/month Shopify subscription. Total launch cost for a fully functional store: 4,000-10,000 RON + the monthly subscription.
Shopify is the most popular eCommerce platform in the world, used by more than 1.7 million online stores in 175 countries. In Romania, its popularity is growing fast — especially among businesses that sell internationally or want a robust platform without the technical complexity of WooCommerce.
The total cost of a Shopify store has three components: the development cost (the web design agency's fee), the monthly Shopify subscription and the cost of third-party apps (extensions for advanced functionality). Planning for all three is essential.
Factors that affect the price of a Shopify website
The Shopify plan you choose: Basic (29 USD/month) for stores just starting out, Shopify (79 USD/month) for growing businesses, Advanced (299 USD/month) for high volumes. Each higher plan lowers transaction fees and adds extra features.
Theme: free vs. premium vs. custom: Shopify offers solid free themes, plus premium themes with advanced features for 150-350 USD. A fully custom theme, unique to your brand, requires an additional 3,000-6,000 RON in development.
Shopify apps: The Shopify App Store offers 8,000+ apps for extra functionality (reviews, complex discounts, subscriptions, advanced filters). Premium apps usually add 10-50 USD/month each — a standard store can easily end up spending 100-200 USD/month on apps.
Local integrations for Romania: Integrating Romanian couriers (FanCourier, DPD, Cargus) and local payment processors (Netopia/MobilPay, EuPlatesc) requires additional setup — not all of them work natively with Shopify for the Romanian market.
Products and catalog import: If you have a large product catalog to import (hundreds or thousands of items), the cost of importing and SEO-optimizing each product adds to the total development cost.
Ballpark pricing — Shopify websites in 2026
Package
Development cost
Shopify subscription/month
Shopify Basic (up to 50 products)
2,500 – 4,000 RON
29 USD
Shopify Standard (50-500 products)
4,000 – 7,000 RON
79 USD
Shopify Advanced (large catalog)
7,000 – 12,000 RON
299 USD
Shopify Plus (enterprise)
15,000+ RON
2,000+ USD
Note: Prices are approximate and may vary depending on complexity, turnaround time, and provider. Request a custom quote for exact pricing.
What's included in the ProjectMedia price
At ProjectMedia, we set up complete Shopify stores for the Romanian market: local courier integration, local payment processors, VAT and invoicing setup in line with Romanian law, SEO optimization and fully configured Google Analytics eCommerce tracking.
Every Shopify store we deliver includes: a theme optimized for speed and conversion, a checkout tested on all devices, email marketing integration, Google Merchant Center setup for Shopping Ads and a full training session so you can manage the store on your own.
Recommended service:
Explore ProjectMedia's Shopify store development packages and request a quote.
Common mistakes when choosing a provider based on price
- Ignoring Shopify transaction fees — The Basic plan charges a 2% fee on every transaction processed through providers other than Shopify Payments (not officially available in Romania). Build this fee into your profitability calculations. Higher-tier plans reduce or eliminate it.
- Buying apps before testing native functionality — Shopify has plenty of native features that aren't obvious at first. Before you buy a 20-50 USD/month app, check whether your plan already includes that feature.
- Underestimating the cost of scaling — Shopify gets more expensive as you grow: more products, more traffic, more complex apps. Plan your costs for 1 year and 3 years, not just for launch.
Next step:
Want a custom quote for a Shopify website? Send us the details and you'll get a reply within 24 hours — office@projectmedia.ro
- > Contact ProjectMedia: office@projectmedia.ro | projectmedia.ro
Frequently asked questions about the cost of a Shopify website
Shopify or WooCommerce for an online store in Romania?
Shopify: easier to manage, hosting included, automatic updates, ideal if you don't have in-house technical resources. WooCommerce: more flexible, no transaction fees, lower recurring costs, ideal for complex catalogs. At ProjectMedia we build on both and recommend one based on your sales volume, budget and available technical resources.
Can I migrate from WooCommerce to Shopify?
Yes. Your product catalog, customers and orders can be migrated with dedicated tools (Litextension, Cart2Cart). SEO migration (URLs, redirects, meta tags) needs extra care so you don't lose your Google rankings. ProjectMedia handles complete Shopify migrations.
Does Shopify work well for the Romanian market?
Yes, with a few specific configurations: manual integration with Romanian couriers (via third-party apps), a local payment processor (Netopia, EuPlatesc) and VAT setup in line with Romanian law. ProjectMedia has experience with these local-market configurations.
How long does it take to launch a Shopify store?
A standard Shopify store (up to 100 products, basic integrations) takes 3-5 weeks to build at ProjectMedia. Stores with large catalogs or complex integrations can take 6-10 weeks.
Next step:
Launch your Shopify store with ProjectMedia — complete setup for the Romanian market. office@projectmedia.ro
- > Contact ProjectMedia: office@projectmedia.ro | projectmedia.ro