AS Piscine
A business website for Timisoara's leading pool builder — 90% organic traffic and +60% quote requests
AS Piscine, a pool and spa construction company in Timisoara, had a website that reflected neither its years of experience nor the distinct audiences it served — private clients and businesses with completely different needs. We built a business website structured around that reality and ran an SEO campaign that now brings in 90% of its traffic exclusively from organic search. Online quote requests: up 60%. Revenue: up 17% compared to the year before we started working together (according to public data from ANAF, the Romanian tax authority).
The challenge
The pool market has two segments that don't mix: the family that wants a pool in the backyard and the hotel or water park that orders infrastructure at scale. The same message doesn't work for both — and a website that tries to speak to everyone convinces no one. AS Piscine served both segments, but the old website treated them the same, with no separate navigation flows and nothing addressing the specific intent of each type of visitor.
The solution
Clear segmentation as the first decision.
We structurally separated private pools from public pools — each with its own navigation flow, its own selling points and its own CTA. A hotel or restaurant owner and a homeowner are looking for different things; the website now speaks to each of them in their own language.
Premium design to match a premium price point.
A custom pool is a purchase in the tens of thousands of euros — a website built on a cheap template undermines trust before the prospect ever picks up the phone. High-impact photo galleries, dedicated sections for each type of service and a structure that guides visitors toward requesting a quote.
SEO from scratch on a domain with untapped potential.
We mapped every commercial search query in the Romanian pool market, built the page structure around them and optimized the content for purchase intent, not generic traffic. The result: 90% of current sessions come exclusively from organic Google searches, with no investment in paid advertising.
Results
- +60% online quote requests compared to the period before we started working together (according to Google Analytics)
- 90% of traffic comes from organic Google searches
- +17% revenue compared to the year before we started working together (according to public data from ANAF, the Romanian tax authority)
- Top Google rankings for the main commercial search queries in the pool market
What the client says
“We worked with ProjectMedia and we're very happy with the results. We wholeheartedly recommend them.” — Alena Nicolaescu, AS Piscine
Understanding the User
User Research
To build an effective website, we researched the needs and preferences of potential clients interested in pool construction and related products and accessories. We gathered information about:
User Summary
AS Piscine's target audience was homeowners with pools, or people looking to build or maintain a pool. They needed reliable services and quality pool maintenance products.
The Pain Point
Users' main struggle was finding a reliable builder for custom pools, as well as trustworthy construction products and accessories.
UX Design and Development
We developed a website with the following features:
- Engaging Homepage: A captivating design showcasing pools built by AS Piscine and the services it offers.
- Services Overview: Detailed sections describing the pool construction process, the product range and the available accessories.
- Online Store: An integrated online store with product categories, detailed descriptions and images, and secure checkout and payment options.
- Contact and Support Form: Simple ways for visitors to request custom quotes and get assistance.
- Reviews and Testimonials: Authentic feedback from satisfied clients, alongside successfully completed projects.
The Impact
The website we developed had a significant impact on brand awareness and sales growth for AS Piscine. This project highlighted the importance of a professional presentation and a user-friendly online buying experience in attracting and retaining customers. We learned that a well-designed, well-built website can be a valuable asset for promoting a business's services and products.
