Atosa Kitchens
A business website for a HoReCa equipment distributor — over 700% revenue growth
Atosa Romania, a supplier of professional equipment for commercial kitchens and pastry shops, wanted an online presence that sells rather than just informs. We built a business website with a detailed product structure and ran an SEO campaign that now brings in 95% of its traffic exclusively from organic search. The bottom line: revenue up more than 700% compared to the year before we started working together, according to public data from ANAF, the Romanian tax authority.
The challenge
HoReCa equipment is a B2B purchase with a long decision cycle — buyers compare specs, look for warranties and want to understand exactly what they're getting before they pick up the phone. A website with shallow product pages, no technical specifications and no logical category structure loses prospects before they ever get in touch. Atosa Romania needed an online presence that reflects the standard of the products it sells — and that gets found by the people actively searching for them on Google.
The solution
A category structure built on B2B buyer logic. We clearly separated each major product category — refrigeration equipment, work tables, pastry equipment, display cases — and built out the product pages with everything a restaurant manager or pastry shop owner needs to make a decision: technical specifications, dimensions, energy consumption, warranty.
SEO focused on commercial intent. We didn't chase generic traffic; we went after queries with clear purchase intent: “professional stainless steel refrigerator,” “commercial pastry oven,” “stainless steel HoReCa work table.” After the campaign, 95% of current traffic comes from organic Google searches, with no paid advertising.
Results
- +700% revenue compared to the year before we started working together (according to public data from ANAF, the Romanian tax authority)
- 95% of traffic comes exclusively from organic Google searches
- Top Google visibility for the main search queries in Romania's HoReCa equipment market
What the client says
“I recently had the pleasure of working with ProjectMedia for SEO optimization, and I must say, the experience has been nothing short of exceptional. Zsolt, from their team, handled my project with utmost professionalism and expertise. From the onset, Zsolt demonstrated a deep understanding of SEO strategies and how to implement them effectively. He was attentive to my needs, always ready to tailor his approach to fit my specific business goals. His insights and suggestions were not only practical but also innovative, showing a keen awareness of the latest trends in SEO. It’s rare to find a team that combines technical expertise with such a customer-centered approach. ProjectMedia has earned my highest recommendation for anyone looking to enhance their online presence.” — Yuna Shu, Atosa Romania
