Evo Concept
A premium business website for Evo Concept — +25% online inquiries and +30% revenue
Evo Concept, a Timisoara showroom and supplier of interior design materials, worked with top European suppliers — Giorgio Graesan, Roberto Cavalli, Antrax, Maytoni — but its old website didn’t reflect that standard at all. We built a premium online presence, structured around the way the products actually fit together, and launched an SEO campaign that delivered its first results within 6 months: +25% online inquiries and +30% revenue compared to the year before we started working together (based on public data from ANAF, the Romanian tax authority).
The challenge
There’s a common gap in premium materials showrooms: the products are excellent, the consulting service is flawless, but the website looks like a generic store. A customer looking for Roberto Cavalli curtains or professionally applied microcement comes to the showroom because someone recommended it — not because the website won them over. Evo Concept was losing customers who searched online and saw no difference from an ordinary supplier.
On top of that, the range is broad and varied: curtains, drapes, blinds, slatted wall panels, shades, hardwood flooring, microcement, decorative paints, wallpaper, decorative panels, lighting fixtures, carpeting. Without a clear structure, a new visitor couldn’t tell within 10 seconds what the company does and why it matters.
The solution
Premium design that speaks before the user reads a word.
The first decision was visual: a website that looks like the products it sells — spacious, clean, with striking images from the showroom and finished projects. Every design element supports the premium positioning instead of undermining it.
An easy-to-navigate structure for a complex product range.
We organized the categories around the real logic of a customer fitting out or redecorating a space: what they’re looking for, what stage of the project they’re at, what decision they’re making. Curtains and drapes in one cluster, flooring in another, decorative elements on their own — with clear filters and detailed category pages. A user looking for blackout curtains for the bedroom reaches the product in two clicks, not after a full tour of the site.
SEO campaign built on category clusters.
We mapped the questions real customers ask — “which blackout drapes for the bedroom,” “LVT vs. SPC differences,” “how much does microcement cost per square meter” — and built content that answers them directly, linked to the matching category pages. Organic traffic started to grow 4–6 months after the campaign launched.
Results
- +25% online inquiries compared to the period before we started working together (per Google Analytics)
- +30% revenue compared to the year before we started working together (based on public data from ANAF, the Romanian tax authority)
- Higher organic visibility across the main category clusters, with the SEO campaign still building momentum
What the client says
“We went straight to performing, jumping with little to no ceremony through storming. And the assigned team was able to identify the relevant pieces of the puzzle and put them together in less time than anticipated. Strongly recommend.” — Radu Vesa, Evo Concept
